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Business Research Methods I - Quantitative - Book Summary
- Summary • 28 pages • 2018
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A summary of the chapters (1, 2, 3, 12, 13, 22, 24, 14, 15, 20, 21) of the book Marketing Research, An Applied Approach (5th European Edition) by Malhotra, Naresh, Hunan, and Birks (2017) required for the course Business Research Methods I (Quantitative). Some notes from the lectures (VU - IBA - 2nd year) have been added.
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Business Research Method 1 (Quantitative) - Summary of the book
- Summary • 74 pages • 2018
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- $6.12
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Summary of the required book for Business Research Method 1 (Quantitative) VU course 2018. 

Name of the book: 
Marketing Research - an applied approach (5th edition) written by Malhotra, Naresh, Daniel Hunan, and David Birks (2017). 

Chapters included: 1, 2, 3, 12, 13, 14, 15, 20, 21, 22, and 24
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